HCP webinar lead gen campaign

This campaign is part of an ongoing initiative to educate HCPs in the Netherlands about respiratory allergies in children, particularly those with limited experience. The goal is to encourage registration for a free webinar on tree pollen allergies.

I joined the project late, as the team’s concept had become too complex and didn’t align with available resources. With time being critical, I simplified the concept, wrote the copy in 6 hours, and had it approved by the compliance team without changes. This allowed for prompt translation and implementation, ensuring the campaign went live on time and within budget.