Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
ALK Pollen season campaign
Project type
Meta and OOH
Date
January 2025
Location
DE, NL
This campaign highlights the daily struggles of living with tree or grass allergies, showing how pollen can feel ever-present and disruptive. By exaggerating its presence in familiar places lsuch as bustling urban areas, serene parks, and cozy homes, the visuals make these challenges relatable and validates their reality.
The messaging is enriched with emotive language like "relentless," "bothersome," "battle," and "fight," capturing the intensity of hay fever symptoms during pollen season and encourages people to take action.
The master campaign was created in English and subsequently adapted for ALK's local consumer brands.
